Premium Members

Premium Members shows the count and percentage of channel subscribers who have Telegram Premium subscriptions. Premium users pay for their subscription, which correlates with higher purchasing power and engagement levels.

Why it matters

A high premium percentage suggests a more affluent and engaged audience. Premium users are typically more active, tech-savvy, and willing to spend money. For advertisers, channels with higher premium ratios often deliver better conversion rates on paid products and services.

How to use it

Average premium percentage across Telegram is roughly 5-10%. Channels in tech, finance, and business niches tend to be higher. A premium ratio above 15% indicates a high-value audience. Use this alongside ER to find channels with both engaged and valuable subscribers.

Example

A business channel has 50,000 subscribers, of which 8,500 (17%) are Premium members. This high premium ratio suggests the audience has above-average spending power — valuable for B2B and premium product advertising.

See these metrics in action on real Telegram channels

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Related terms

Premium Members — Telagon Glossary