Average Reactions
Average reactions counts the emoji reactions (likes, fire, hearts, etc.) a post receives on average. Telegram supports multiple reaction types, and this metric sums all of them. It directly measures audience sentiment and engagement willingness.
Why it matters
Reactions are the lowest-effort form of engagement — even passive readers sometimes react. A high reaction count relative to views suggests the audience is emotionally connected to the content. Reaction patterns also reveal sentiment: predominantly positive reactions differ from mixed or negative ones.
How to use it
Compare reaction counts to views for a quick sentiment check. Look at top reactions on a channel to understand the audience mood. Declining reactions over time may signal content fatigue before subscriber drops become visible.
Example
See these metrics in action on real Telegram channels
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