Polina publishes daily posts featuring personal reviews of skincare, makeup, and perfume, along with curated discount collections for major Russian marketplaces (Ozon, Letaual, Randewoo) and offline stores (Golden Apple, Riv Gosh). The channel focuses on saving money using bonuses and promo codes, targeting women looking for deals on Korean and luxury brands.
Curated content with verified promo codes and personal reviews, highly relevant for Russian shoppers.
Women interested in beauty and bargain hunting, likely 20-50 years old.
mixed
daily updates
positive
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