ФармМаркетинг is a specialized industry channel serving pharmaceutical marketing professionals in Russia and the CIS region. It publishes daily updates featuring market analytics from major research firms (IQVIA, Ipsos, RNC Pharma, DSM), regulatory news regarding pharmaceutical advertising and compliance, digital marketing innovations including Telegram-based doctor promotion monitoring via 'Фарма-Перископ', and coverage of industry conferences. The content balances data-driven reports on retail and tender market segments with practical marketing insights, case studies, and discussions on import substitution and e-commerce trends in the pharma sector.
pharmaceutical marketing professionals, industry analysts, business managers
news, analytics, reports, mixed
daily updates, multiple times per day with regular market reports
neutral
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