Run by Max, a perfumer and trainer at Jean Niche Concept in Kharkiv, this channel offers a deep dive into the niche perfumery world. The content features analytical reviews of luxury and niche brands (like Ex Nihilo, Kilian, and Givaudan), critiques of industry trends, and detailed discussions on raw materials such as oud and rose. Beyond olfactory topics, Max provides unfiltered commentary on the Ukrainian perfume market, the ongoing war in Ukraine, and the business ethics of brands dealing with Russia, blending professional expertise with personal, often emotional, storytelling.
perfume enthusiasts, collectors, niche lovers
reviews, tutorials, news, discussion
regular updates with long-form content
mixed
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