The channel focuses on real estate in Russia (mainly Moscow and St. Petersburg), covering new construction, renovation, and housing policies. It publishes news on fires, accidents, technical failures in new buildings, and market schemes like mortgages and tax deadlines. The content also includes promotional tours and reviews of projects by major developers, creating a mix of investigative journalism and soft PR. High engagement is driven by the relevance to homebuyers.
Good mix of investigative market news and promotional developer content, though the promotional volume is noticeable.
People looking for apartments in Moscow and St. Petersburg, real estate investors, and homebuyers.
mixed
daily
mixed
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