Аромат Карелии— Telegram Channel

The channel focuses on niche perfumery with a strong regional identity, telling stories of what Karelia and the North smell like. Maria Strazdas, the owner, creates and sells her own line of perfumes inspired by local nature (berries, pine, birch) and folklore (e.g., Baba Yaga). The content combines personal branding with educational materials on smell and memory, collaborations with medical experts, crowdfunding projects, and updates on sales platforms like Ozon. It fosters a community interested in Russian culture, independent business, and sensory experiences.