Abuse®— Telegram Channel

Abuse® (@abuseru) serves as the main storefront for a Russian streetwear brand, providing detailed information on new collections such as 'Drugs Are Evil', 'Smile', and 'Meal'. The channel blends product promotions with behind-the-scenes content, including candid photos of models, team updates, and personal stories from the founders. Subscribers can purchase items directly via the 'Abuse Club' bot or website, and the brand actively engages the audience through polls, giveaways, and discussions about fashion trends and mental health.

High engagement metrics and professional presentation of product drops mixed with authentic behind-the-scenes content.