This channel acts as the primary hub for Tele2 in Russia, broadcasting information about network infrastructure (4G expansion), new tariffs like 'Black', and service trials such as music streaming (Zvooq) and movie apps (Tele2 TV). It emphasizes consumer education through its recycling project 'Pereplavka' and supports customers via a dedicated support channel. The communication style is promotional yet informative, aiming to attract new subscribers and retain existing ones through various digital offers.
subscribers, general public
mixed
regular updates
positive
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